MM_XSLTransform error.
http://weblogs.jupiterresearch.com/msft/index.xml is not a valid XML document.
XML parser error 7: mismatched tag in file %s
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en" dir="ltr">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<title>Marketing and Strategy | Forrester Blogs</title>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<link rel="alternate" type="application/rss+xml" title="Marketing and Strategy" href="/taxonomy/term/3/all/feed" />
<link type="text/css" rel="stylesheet" media="all" href="/sites/all/modules/views/css/views.css?z" />
<link type="text/css" rel="stylesheet" media="all" href="/f/b/css/css_849398ac76f60e1f441a003a3a9913e9.css" />
<link type="text/css" rel="stylesheet" media="print" href="/f/b/css/css_e8fba004c78f3d0bfd9931eb63130c73.css" />
<!--[if IE]>
<link type="text/css" rel="stylesheet" media="all" href="/sites/all/themes/forresterblogs/ie.css?z" />
<![endif]-->
<script type="text/javascript" src="/misc/jquery.js?z"></script>
<script type="text/javascript" src="/misc/drupal.js?z"></script>
<script type="text/javascript" src="/sites/all/modules/coremetrics/cmdatatagutils.js?z"></script>
<script type="text/javascript" src="/sites/all/modules/coremetrics/eluminate.js?z"></script>
<script type="text/javascript" src="/sites/all/modules/coremetrics/initAnalytics.js?z"></script>
<script type="text/javascript" src="/sites/all/modules/coremetrics/processAnalytics.js?z"></script>
<script type="text/javascript">
<!--//--><![CDATA[//><!--
jQuery.extend(Drupal.settings, { "basePath": "/" });
//--><!]]>
</script>
</head>
<body class="not-front not-logged-in one-sidebar sidebar-right page-marketing-and-strategy section-marketing-and-strategy">
<div id="page"><div id="page-inner">
<div id="header">
<div id="header-inner" class="clear-block">
<table id="role_zz">
<tr>
<td class="h_ml">
<h1>The Forrester Blogs</h1>
<h2>For Marketing & Strategy Professionals</h2>
</td>
<td class="h_c">
<div class="rolephoto"> </div>
</td>
<td class="h_br">
<div class="login"><a href="http://www.forrester.com">Forrester.com</a> |
<a href="http://www.forrester.com/forr/reg/loginreg.jsp?lr=http://blogs.forrester.com/marketing_and_strategy">Log in to Forrester.com</a> | <a href="http://www.forrester.com/forr/reg/loginreg.jsp?lr=http://blogs.forrester.com/marketing_and_strategy">Register now</a>
</div>
<a href="http://www.forrester.com"><img src="/sites/all/themes/forresterblogs/images/header_bkg_r.gif" alt="Forrester" /></a>
</td>
</tr>
</table>
</div></div> <!-- /#header-inner, /#header -->
<div id="main"><div id="main-inner" class="clear-block">
<div id="content"><div id="content-inner">
<div id="mission"></div>
<div id="blogWrapper" class="roleBlog">
<div id="content-header">
<div class="breadcrumb"><a href="/">Forrester Blogs</a> › <a href="/marketing_and_strategy" class="active">Marketing & Strategy Blogs</a></div> </div> <!-- /#content-header -->
<div id="content-area">
<div class="view view-taxonomy-term view-id-taxonomy_term view-display-id-page view-dom-id-1">
<div class="view-content">
<div class="views-row views-row-1 views-row-odd views-row-first">
<div id="node-3919" class="node node-teaser node-type-blog odd"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/augie_ray/10-03-16-my_blog_end_road_or_change_lanes_0" title="My blog: The End of the Road or a Change of Lanes?">My blog: The End of the Road or a Change of Lanes?</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/augie_ray">Augie Ray</a> on the <a href="/interactive_marketing">Interactive Marketing Professionals</a> Blog on March 16, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="2 Recommendations"><span class="recommCount">2</span> Recommendations</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<img src="/f/b/analystpix/Augie-Ray.gif" alt="Augie Ray" title="Augie Ray" width="89" height="89" class="analystPicture" /> <p>
In three days, it will be the two year anniversary of my first blog post on <a href="http://www.experiencetheblog.com" target="_blank">Experience: The Blog</a>. Originally intended to be an exploration of experiential marketing strategies, my interest and focus quickly turned to social media and how the growth of the peer-to-peer groundswell creates challenges and opportunities for marketers. It is apt to recall how my blog started as one thing and became another, because change is in the air again. I'd like to reflect on that change, put it into context and invite you to join me as I shift my blog publishing to a new address.</p>
<p>
</p>
<p>
A month ago, <a href="http://blogs.forrester.com/augie_ray/10-02-07-my_thoughts_forrester_analysts_and_blogging" target="_blank">news broke that Forrester would be altering its blog policies</a> and analysts would shift their industry-related blogging into a new, common platform on Forrester.com. I posted at the time that I believed aggregating Forrester's thought leadership in one place made sense and that I was eager to continue blogging, sharing news and building my reputation within the new Forrester blog. </p>
<p>
</p>
<p>
The reaction was swift and emotional. Hundreds of tweets and blog posts weighed in on the topic; a few supported the new blogging policies, but most did not. One person tweeted I was "licking the boots of (my) corporate paymasters," and a friend sent heartfelt condolences at the loss of my blog. I ignored the tweet and assured my friend that I was not progressing through any of the stages of grief (unless bemusement was one of those stages.)</p>
<p>
</p>
<a href="/augie_ray/10-03-16-my_blog_end_road_or_change_lanes_0" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
<div class="horizontalList categories">
<h3>Categories:</h3>
<div class="item-list"><h3></h3><ul class="terms terms-inline"><li class="first"><a href="/category/social_media">Social media</a></li>
<li><a href="/category/social_computing">Social computing</a></li>
<li><a href="/category/forrester">Forrester</a></li>
<li><a href="/category/blogs">Blogs</a></li>
<li><a href="/category/blog_policy">blog policy</a></li>
<li class="last"><a href="/category/being_analyst">Being An Analyst</a></li>
</ul></div> </div>
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
<div class="views-row views-row-2 views-row-even">
<div id="node-3917" class="node node-teaser node-type-blog even"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/steven_noble/10-03-16-staying_nimble_age_global_matrix" title="Staying nimble in the age of the global matrix">Staying nimble in the age of the global matrix</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/steven_noble">Steven Noble</a> on the <a href="/marketing_leadership">Marketing Leadership Professionals</a> Blog on March 16, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="0 Recommendations"><span class="recommCount">0</span> Recommendations</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<img src="/f/b/analystpix/Steve-Noble.gif" alt="Steven Noble" title="Steven Noble" width="89" height="89" class="analystPicture" /> <p>
We've seen it happen a thousand times before: a marketer gets excited about an emerging field like customer analytics or social media marketing, develops a sensible plan of action, and then runs face-first into reality, which looks something like this:</p>
<ul>
<li>
"HQ has already signed off on my budgets for this year; this will have to wait until next"</li>
<li>
"Maybe if I can get Peter, Paul and Mary to agree to this at the regional marketing love-in, we can work together to convince global to consider it in the future"</li>
<li>
"I heard the trial in North America is going well; but by the time the roll-out progresses through Europe, Asia, Latin America and Africa, a year will pass"</li>
<li>
"Stuff it; let's just do our own thing; HQ can worry about process and efficiency later"</li>
</ul>
<p>
In other words, adaptive brand marketing is hard for any company — but especially for multinational enterprises. But the world does wait for your next global conference call. Customers keep buying and talking and changing their behaviour, as do your competitors. MNCs have no choice other than to stay nimble in the age of the global matrix, which is the topic I'll speak about at <a href="http://www.forrester.com/events/eventdetail?eventID=2429">Forrester's Marketing Forum 2010</a> in Los Angeles in April. See you there.</p>
<a href="/steven_noble/10-03-16-staying_nimble_age_global_matrix" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
<div class="horizontalList categories">
<h3>Categories:</h3>
<div class="item-list"><h3></h3><ul class="terms terms-inline"><li class="first"><a href="/category/marketing">Marketing</a></li>
<li><a href="/category/localization">localization</a></li>
<li><a href="/category/localisation">localisation</a></li>
<li><a href="/category/globalization">globalization</a></li>
<li><a href="/category/globalisation">globalisation</a></li>
<li><a href="/category/event">event</a></li>
<li class="last"><a href="/category/adaptive">adaptive</a></li>
</ul></div> </div>
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
<div class="views-row views-row-3 views-row-odd">
<div id="node-3915" class="node node-teaser node-type-blog odd"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/julie_ask/10-03-15-mobile_coupons_what_about_them" title="Mobile Coupons - What about them?">Mobile Coupons - What about them?</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/julie_ask">Julie Ask</a> on the <a href="/consumer_product_strategy">Consumer Product Strategy Professionals</a> Blog on March 15, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="1 Recommendations"><span class="recommCount">1</span> Recommendation</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<img src="/f/b/analystpix/Julie_Ask.gif" alt="Julie Ask" title="Julie Ask" width="89" height="89" class="analystPicture" /> <p>
This is probably one of the top 10 inquiries I get from clients. Should I have a mobile coupon offering? If so, what form of mobile technology should I use? Our new <a href="http://www.forrester.com/rb/Research/mobile_coupons_gold_rush_or_fools_gold/q/id/56427/t/2">report</a>, "Mobile Coupons: Gold Rush or Fool's Gold?" addresses this question in more detail. This question was especially important in 2009 with the poor economy as consumers sought savings and deals.</p>
<p>
</p>
<p>
Do consumers use mobile coupons today? A few do. Our surveys show that a few percent have at least trialed mobile coupons. There have been some usability issues - how to opt in to programs, download a coupon application, breadth of offers available - as well as demand. Heavy users of mobile coupons are not necessarily heavy users of mobile data services. My grandmother cuts more coupons than anyone else I know. She has a prepaid 100 minute per month voice plan. Will she ever use mobile coupons? Probably not. She turns 90 this summer. A lot could change in 10 years, but until her arthritis is so bad that she can use scissors, I think she'll still be clipping coupons from the newspaper. I see more opportunities in luring young mobile-savvy cell phone users into opting in for programs.</p>
<p>
</p>
<a href="/julie_ask/10-03-15-mobile_coupons_what_about_them" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
<div class="horizontalList categories">
<h3>Categories:</h3>
<div class="item-list"><h3></h3><ul class="terms terms-inline"><li class="first"><a href="/category/mobile">mobile</a></li>
<li><a href="/category/mobile_marketing">Mobile marketing</a></li>
<li><a href="/category/mobile_advertising">Mobile advertising</a></li>
<li><a href="/category/mobile_products_and_services">mobile products and services</a></li>
<li class="last"><a href="/category/mobile_coupons">mobile coupons</a></li>
</ul></div> </div>
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
<div class="views-row views-row-4 views-row-even">
<div id="node-3907" class="node node-teaser node-type-blog even"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/emily_riley/10-03-15-its_time_evaluate_your_use_customer_data" title="It's time to evaluate your use of customer data">It's time to evaluate your use of customer data</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/emily_riley">Emily Riley</a> on the <a href="/interactive_marketing">Interactive Marketing Professionals</a> Blog on March 15, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="3 Recommendations"><span class="recommCount">3</span> Recommendations</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<img src="/f/b/analystpix/Emily_Riley.gif" alt="Emily Riley" title="Emily Riley" width="89" height="89" class="analystPicture" /> <p>The online space is moving swiftly toward audience targeting, where demographic, behavioral and contextual data are aggregated to create a better picture of a target audience. While the offline world has already established relatively structured data trading processes, online marketing is just beginning to really trade in this valuable currency. In fact, one of the companies I moderated a panel for, eXelate, is about to announce a partnership with Nielsen, which would make Nielsen's panel data available for purchase and use on display targeting campaigns.<br />
While it is true, as Emily Steele notes in the <a href="http://online.wsj.com/article/SB10001424052748703447104575117972284656374.html?KEYWORDS=Nielsen">Wall Street Journal</a>, that Congress and consumer advocacy groups are concerned about so much data being aggregated for online marketing use - which could cause improper use of consumer data for targeting purposes - it is also true that both marketers and consumers can benefit from this use if it's done right. Using consumer behavior data is not new, but what is new is how easy it is to aggregate data and get a clearer picture of what a customer wants. For interactive marketers, this presents both opportunities (giving customers better deals on things they like to buy) and risks (targeting with data that should remain private.)<br />
Navigating this terrain can be difficult for marketers who want to create a good customer experience but don't want to cross the line into murky territory. To help determine how to maximize your use of customer data, join us for our panel. We will have some of the leading players in the data space on a panel at the Marketing Forum on April 22 to discuss how data plays a role in the interactive media buying process. To learn more click <a href="http://www.forrester.com/events/eventdetail/0,9179,2429,00.html?sTab=agenda">here.</a></p>
<a href="/emily_riley/10-03-15-its_time_evaluate_your_use_customer_data" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
<div class="views-row views-row-5 views-row-odd">
<div id="node-3905" class="node node-teaser node-type-blog odd"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/ed_kahn/10-03-15-never_believe_single_data_point_when_forecasting" title="Never believe a single data point when forecasting">Never believe a single data point when forecasting</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/ed_kahn">Ed Kahn</a> on the <a href="/market_research">Consumer Market Research Professionals</a> Blog on March 15, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="2 Recommendations"><span class="recommCount">2</span> Recommendations</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<p>
We often receive questions such as “researcher X’s forecast is much higher/lower.” I always take these remarks seriously – there are many elements an analyst has to take into account in forecasting and I’ve learned over time that the content of these conversations drives the value of the forecast (for both parties).</p>
<p>
Recently I had a discussion with a client who was skeptical of our growth projection for digital music subscriptions in our recent <a href="http://www.forrester.com/rb/Research/research_internet_music_forecast_summary_1209_us/q/id/56194/t/2">Music forecast</a>. We discussed that a key input to our estimate are discussions with companies providing these services and understanding their growth outlook. But these discussions are expectedly biased, that’s why we routinely challenge providers to defend their expectations but we also look for corroborating data to indicate direction and scale of change. Similarly, if survey respondents happen to love a product idea, it has potential but there’s no certainty that consumers will eventually spend money on that product. What we look for is a solid pattern of evidence supporting a growth hypothesis along with a paucity of evidence supporting the alternative (decline).</p>
<p>
As part of the forecast process, we as analysts debate various hypotheses and I shared the content of those discussions with this client, which helped him understand that our growth expectation for digital subscription is supported by evidence beyond the confidence of subscription providers.</p>
<a href="/ed_kahn/10-03-15-never_believe_single_data_point_when_forecasting" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
<div class="horizontalList categories">
<h3>Categories:</h3>
<div class="item-list"><h3></h3><ul class="terms terms-inline"><li class="first"><a href="/category/paid_content">Paid content</a></li>
<li><a href="/category/music">Music</a></li>
<li class="last"><a href="/category/forecasts_and_trends">Forecasts and Trends</a></li>
</ul></div> </div>
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
<div class="views-row views-row-6 views-row-even">
<div id="node-3898" class="node node-teaser node-type-blog even"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/bruce_temkin/10-03-12-customer_experience_management_europe" title="Customer Experience Management In Europe">Customer Experience Management In Europe</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/bruce_temkin">Bruce Temkin</a> on the <a href="/customer_experience">Customer Experience Professionals</a> Blog on March 12, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="6 Recommendations"><span class="recommCount">6</span> Recommendations</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<img src="/f/b/analystpix/Bruce-Temkin.gif" alt="Bruce Temkin" title="Bruce Temkin" width="89" height="89" class="analystPicture" /> <div>
<p>
</p>
<p>
<This post was orginally published in <a href="http://experiencematters.wordpress.com/"><strong><u><font color="#810081">Customer Experience Matters</font></u></strong></a>></p>
<p>
In preparation for my speeches in London and Stockholm, I examined the responses from our Q4 2009 customer experience survey of executives which was the basis for my research on North American companies called <a href="http://experiencematters.wordpress.com/2010/02/26/the-state-of-customer-experience-2010/" target="_blank" title="The State Of Customer Experience, 2010">The State Of Customer Experience, 2010</a>.</p>
<p>
It turned out that there were 53 responses from Western European firms with annual income of at least $150 million. While this was not a large enough sample size for me to publish in a research report, it was certainly interesting enough for me to present during my speeches. So I thought I’d share some of the data here.</p>
<p>
First of all, there’s definitely a lot of interest in customer experience in Europe. Forty-seven of the respondents said that customer experience was either critical or very important to their firm’s 2010 strategy and, as you can see below, three-quarters of the respondents said that there company is trying to differentiate itself with customer experience. </p>
<p class="rtecenter">
<img alt="" height="318" src="http://experiencematters.files.wordpress.com/2010/03/cxp-objectives_small.png?w=448&h=318" title="Objectives For Customer Experience At European COmpanies" width="448" /></p>
<p>
Only 6% of the respondents said that they had a very disciplined approach to customer experience management. Here’s what they identified as major obstacles for improving customer experience:</p>
</div> <a href="/bruce_temkin/10-03-12-customer_experience_management_europe" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
<div class="views-row views-row-7 views-row-odd">
<div id="node-3701" class="node node-teaser node-type-blog odd"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/bruce_temkin/10-03-12-take_stock_customer_experience_leaders" title="Take Stock In Customer Experience Leaders ">Take Stock In Customer Experience Leaders </a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/bruce_temkin">Bruce Temkin</a> on the <a href="/customer_experience">Customer Experience Professionals</a> Blog on March 12, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="5 Recommendations"><span class="recommCount">5</span> Recommendations</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<img src="/f/b/analystpix/Bruce-Temkin.gif" alt="Bruce Temkin" title="Bruce Temkin" width="89" height="89" class="analystPicture" /> <p>
<This post was orginally published in <a href="http://experiencematters.wordpress.com"><strong>Customer Experience Matters</strong></a>></p>
<p>
Jon Picoult, the Founder of Watermark Consulting, just published a blog post called <a href="http://www.customerthink.com/article/return_on_customer_experience_investments" target="_blank" title="(CustomerThink) Yes, Virginia, There Is A Return On Customer Experience Investments"><font color="#333333">Yes, Virginia, There Is A Return On Customer Experience Investments</font></a>. He looked at the stock performance of companies based on how well they did in Forrester’s Customer Experience Index (CxPi).</p>
<p>
It’s great work! Here’s a graphic from his post that shows how customer experience leaders outperform customer experience laggards in the stock market. His analysis used the results from our <a href="http://experiencematters.wordpress.com/2007/11/27/forresters-2007-customer-experience-rankings/" target="_blank" title="Forrester’s 2007 Customer Experience Rankings"><font color="#333333">2007 CxPi</font></a>.</p>
<p>
<a href="http://www.customerthink.com/article/return_on_customer_experience_investments" onclick="window.open(this.href,'_blank','scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" style="display: inline"><img alt="(Customer Think) Yes, Virginia, There Is A Return On Customer Experience Investments" border="0" class="asset asset-image at-xid-6a00d8341c50bf53ef0128777e98f5970c " src="/f/b/_tp/.a/6a00d8341c50bf53ef0128777e98f5970c-800wi" title="(Customer Think) Yes, Virginia, There Is A Return On Customer Experience Investments" /></a></p>
<a href="/bruce_temkin/10-03-12-take_stock_customer_experience_leaders" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
<div class="views-row views-row-8 views-row-even">
<div id="node-3891" class="node node-teaser node-type-blog even"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/emily_riley/10-03-12-want_join_im_analyst_team" title="Want to join the IM analyst team?">Want to join the IM analyst team?</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/emily_riley">Emily Riley</a> on the <a href="/interactive_marketing">Interactive Marketing Professionals</a> Blog on March 12, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="6 Recommendations"><span class="recommCount">6</span> Recommendations</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<img src="/f/b/analystpix/Emily_Riley.gif" alt="Emily Riley" title="Emily Riley" width="89" height="89" class="analystPicture" /> <p>Our team has been growing fast! We just hired two great new researchers and are currently interviewing candidates for analyst positions as well. We are looking for someone who has experience measuring campaign performance across digital channels and who can look at how emerging technologies will fit into a cross channel strategy. We are looking for someone with 5-10 years experience. We are open to hiring this person in NYC, Cambridge or Foster City, CA. If you or someone you know is interested in working at Forrester, please submit your resume here: <a href="http://forrester.myvurv.com/main/careerportal/Job_Profile.cfm?szOrderID=434&szReturnToSearch=1&szWordsToHighlight=" title="http://forrester.myvurv.com/main/careerportal/Job_Profile.cfm?szOrderID=434&szReturnToSearch=1&szWordsToHighlight=">http://forrester.myvurv.com/main/careerportal/Job_Profile.cfm?szOrderID=...</a></p>
<a href="/emily_riley/10-03-12-want_join_im_analyst_team" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
<div class="views-row views-row-9 views-row-odd">
<div id="node-3890" class="node node-teaser node-type-blog odd"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/ian_fogg/10-03-12-why_mobiles_time_has_come" title="Why Mobile's Time Has Come">Why Mobile's Time Has Come</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/ian_fogg">Ian Fogg</a> on the <a href="/consumer_product_strategy">Consumer Product Strategy Professionals</a> Blog on March 12, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="4 Recommendations"><span class="recommCount">4</span> Recommendations</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<img src="/f/b/analystpix/Ian-Fogg.gif" alt="Ian Fogg" title="Ian Fogg" width="89" height="89" class="analystPicture" /> <p>
Virtually every firm has been burned in the past by failed mobile initiatives that launched before the market, consumers, or technology were ready.<a href="http://www.forrester.com/rb/teleconference/why_mobile_internets_time_has_come/q/id/5925/t/1" target="_blank"> This time is different</a>. Why? There's now the critical mix of great devices; widely available fast mobile networks; often unlimited data tariffs; a shift in mobile carrier attitudes; and a focus from US-based firms placing mobile as a core part of their strategy, this raises the amount of mobile services and content available and in so doing boosts the value of mobile to every consumer.</p>
<p>
The spectre of Apple's innovation has driven every mobile handset maker, every mobile operator, and every media or entertainment firm to raise their game. It's taken a while for those new smartphones and service plans to come to market. Now they are, and it is changing everything.</p>
<p>
We're in the process of ramping up our research around mobile product strategy to help all types of companies -- in essence every firm that has an Internet presence -- to determine when and how to embrace mobile. We've published numerous recent reports, some are referenced here.</p>
<p>
And, to pull together in a little more depth why mobile and why now, and set out how we can help different types of firms with their mobile strategy, we've put together a short document. Anyone can read this, whether or not you are a Forrester client:- <a href="http://a964.g.akamaitech.net/7/964/714/fd863adfe0c91f/www.forrester.com/imagesV2/uplmisc/CPSMobileConsulting.pdf" target="_blank">Forrester's CPS Mobile Consulting capabilities</a></p>
<p>
For the cynics out there, especially those too lazy to follow that link, here's my take on why mobile's time really has come:</p>
<a href="/ian_fogg/10-03-12-why_mobiles_time_has_come" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
<div class="horizontalList categories">
<h3>Categories:</h3>
<div class="item-list"><h3></h3><ul class="terms terms-inline"><li class="first"><a href="/category/smartphone">smartphone</a></li>
<li><a href="/category/mobile_strategy">Mobile strategy</a></li>
<li><a href="/category/mobile_social_computing">Mobile Social Computing</a></li>
<li><a href="/category/mobile_post">Mobile POST</a></li>
<li><a href="/category/mobile_internet">Mobile internet</a></li>
<li><a href="/category/mobile">mobile</a></li>
<li><a href="/category/location_based_services">Location Based Services</a></li>
<li class="last"><a href="/category/consumer_cloud">Consumer Cloud</a></li>
</ul></div> </div>
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
<div class="views-row views-row-10 views-row-even views-row-last">
<div id="node-3882" class="node node-teaser node-type-blog even"><div class="node-inner">
<div class="blogPost">
<h2 class="title">
<a href="/carlton_doty/10-03-12-welcome_new_customer_intelligence_blog" title="Welcome To The New Customer Intelligence Blog">Welcome To The New Customer Intelligence Blog</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/carlton_doty">Carlton Doty</a> on the <a href="/customer_intelligence">Customer Intelligence Professionals</a> Blog on March 12, 2010</p>
<h3 class="accessibility">Blog post info and actions</h3>
<div class="horizontalList infoAndActions">
<ul class="links inline"><li class="0 first last"><span title="3 Recommendations"><span class="recommCount">3</span> Recommendations</span></li>
</ul> </div>
</div>
<h3 class="accessibility">Blog post body</h3>
<div class="content">
<img src="/f/b/analystpix/Carlton-Doty.gif" alt="Carlton Doty" title="Carlton Doty" width="89" height="89" class="analystPicture" /> <p>
Hello Customer Intelligence Pros:</p>
<p>
In case you haven’t heard by now, Forrester just launched its new blog platform yesterday. Why bother you ask? Well, most importantly, we want to more easily allow you to follow individual analysts and streams of research that are most relevant to you. <a href="http://blogs.forrester.com/cliff_condon/10-03-10-welcome_new_blog_network">Here</a> is what Cliff Condon, our guru of Forrester communities and blogs, has to say about the new platform. I urge you to please take a look around, and let me know what you think. Also, let me know what type of content and discussion you would like to see from the Customer Intelligence team in the near future.</p>
<p>
Thanks,</p>
<p>
Carl</p>
<a href="/carlton_doty/10-03-12-welcome_new_customer_intelligence_blog" class="readMore arrow">Read more</a> </div>
<!--p><a href="/auth?destination=node/99999">X</a></p-->
</div><!--// blogPost -->
</div></div> <!-- /node-inner, /node -->
</div>
</div>
<div class="item-list"><ul class="pager"><li class="pager-current first">1</li>
<li class="pager-item"><a href="/marketing_and_strategy?page=1" title="Go to page 2" class="active">2</a></li>
<li class="pager-item"><a href="/marketing_and_strategy?page=2" title="Go to page 3" class="active">3</a></li>
<li class="pager-item"><a href="/marketing_and_strategy?page=3" title="Go to page 4" class="active">4</a></li>
<li class="pager-item"><a href="/marketing_and_strategy?page=4" title="Go to page 5" class="active">5</a></li>
<li class="pager-item"><a href="/marketing_and_strategy?page=5" title="Go to page 6" class="active">6</a></li>
<li class="pager-item"><a href="/marketing_and_strategy?page=6" title="Go to page 7" class="active">7</a></li>
<li class="pager-item"><a href="/marketing_and_strategy?page=7" title="Go to page 8" class="active">8</a></li>
<li class="pager-item"><a href="/marketing_and_strategy?page=8" title="Go to page 9" class="active">9</a></li>
<li class="pager-ellipsis">…</li>
<li class="pager-next"><a href="/marketing_and_strategy?page=1" title="Go to next page" class="active">next ›</a></li>
<li class="pager-last last"><a href="/marketing_and_strategy?page=186" title="Go to last page" class="active">last »</a></li>
</ul></div>
</div> </div>
</div><!-- blogWrapper -->
</div></div> <!-- /#content-inner, /#content -->
<div id="sidebar-right">
<div id="sidebar-right-inner" class="region region-right">
<div id="block-block-3" class="block block-block region-odd odd region-count-1 count-1"><div class="block-inner">
<h2 class="title">Search Forrester's Blogs</h2>
<div class="content">
<form action="http://www.forrester.com/rb/search/results.jsp" id="Enter_Search_Text" method="get" name="Enter_Search_Text" title="Enter search text"><input name="N" type="hidden" value="133004" /><input name="Ntk" type="hidden" value="MainSearch" /><input name="Ntx" type="hidden" value="mode MatchAllPartial" /><input accesskey="S" class="floatLeft" id="newSearchParam" maxlength="255" name="Ntt" size="5" style="width: 220px;" /><label for="newSearchParam"><a class="floatLeft block search" href="javascript:document.Enter_Search_Text.submit();"><img align="top" height="24" name="btnG" src="/sites/all/themes/forresterblogs/images/b_lrg_search.gif" /></a></label></form>
</div>
</div></div> <!-- /block-inner, /block -->
<div id="block-forrester_blogs-2" class="block block-forrester_blogs region-even even region-count-2 count-2"><div class="block-inner">
<div class="content">
<p><a href="/marketing_and_strategy/feed" class="feed-icon"><img src="/misc/feed.png" alt="Syndicate content" title="Syndicate" width="16" height="16" /></a> <a href="/marketing_and_strategy/feed">Subscribe via RSS</a> to Forrester's blogs for Marketing & Strategy Professionals</p> </div>
</div></div> <!-- /block-inner, /block -->
<div id="block-forrester_blogs-0" class="block block-forrester_blogs region-odd odd region-count-3 count-3"><div class="block-inner">
<h2 class="title">About This Blog Network</h2>
<div class="content">
<div id="aboutBlog"><p>This is a roll-up of all Forrester blogs written for Marketing & Strategy Professionals. Role-specific blogs are listed below.<p><p class="indent">Visit <a href="http://forrester.com">Forrester.com</a> to learn how we make Marketing & Strategy Professionals successful every day.</p></div> </div>
</div></div> <!-- /block-inner, /block -->
</div> <!-- /#sidebar-right-inner -->
<div id="sidebar-right-left"><div id="sidebar-right-left-inner" class="region region-right-left">
<div id="block-forrester_blogs-3" class="block block-forrester_blogs region-even even region-count-2 count-8"><div class="block-inner">
<h2 class="title">Top Categories</h2>
<div class="content">
<div id="top-categories"><div class="item-list"><h3></h3><ul class="noBullets"><li class="first"><a href="/category/130%2C3">Wireless</a><span class="grey"> (339)</span></li>
<li><a href="/category/95%2C3">Media</a><span class="grey"> (139)</span></li>
<li><a href="/category/110%2C3">Advertising</a><span class="grey"> (90)</span></li>
<li><a href="/category/128%2C3">Europe</a><span class="grey"> (72)</span></li>
<li><a href="/category/115%2C3">Social media</a><span class="grey"> (65)</span></li>
<li><a href="/category/112%2C3">Internet marketing</a><span class="grey"> (53)</span></li>
<li><a href="/category/119%2C3">Online advertising</a><span class="grey"> (50)</span></li>
<li><a href="/category/52%2C3">Social computing</a><span class="grey"> (48)</span></li>
<li><a href="/category/172%2C3">Music</a><span class="grey"> (47)</span></li>
<li><a href="/category/113%2C3">Marketing</a><span class="grey"> (46)</span></li>
<li class="see-all last"><a href="/top_cats/3">See all</a></li>
</ul></div></div> </div>
</div></div> <!-- /block-inner, /block -->
</div></div> <!-- /#sidebar-right-left-inner, /#sidebar-right-left -->
<div id="sidebar-right-right"><div id="sidebar-right-right-inner" class="region region-right-right">
<div id="block-forrester_blogs-4" class="block block-forrester_blogs region-odd odd region-count-3 count-9"><div class="block-inner">
<h2 class="title">Marketing & Strategy Blogs</h2>
<div class="content">
<div class="item-list"><ul><li class="first"><a href="/market_research">Consumer Market Research</a><span class="grey"> (96)</span></li>
<li><a href="/consumer_product_strategy">Consumer Product Strategy</a><span class="grey"> (219)</span></li>
<li><a href="/customer_experience">Customer Experience</a><span class="grey"> (45)</span></li>
<li><a href="/customer_intelligence">Customer Intelligence</a><span class="grey"> (22)</span></li>
<li><a href="/ebusiness_strategy">eBusiness & Channel Strategy</a><span class="grey"> (90)</span></li>
<li><a href="/interactive_marketing">Interactive Marketing</a><span class="grey"> (200)</span></li>
<li class="last"><a href="/marketing_leadership">Marketing Leadership</a><span class="grey"> (47)</span></li>
</ul></div> </div>
</div></div> <!-- /block-inner, /block -->
<div id="block-forrester_blogs-7" class="block block-forrester_blogs region-even even region-count-4 count-10"><div class="block-inner">
<h2 class="title">Archives</h2>
<div class="content">
<div class="item-list"><ul class="noBullets"><li class="first"><a href="/archiver/201003/3">March 2010</a><span class="grey"> (34)</span></li>
<li><a href="/archiver/201002/3">February 2010</a><span class="grey"> (48)</span></li>
<li><a href="/archiver/201001/3">January 2010</a><span class="grey"> (62)</span></li>
<li><a href="/archiver/200912/3">December 2009</a><span class="grey"> (57)</span></li>
<li><a href="/archiver/200911/3">November 2009</a><span class="grey"> (66)</span></li>
<li><a href="/archiver/200910/3">October 2009</a><span class="grey"> (80)</span></li>
<li><a href="/archiver/200909/3">September 2009</a><span class="grey"> (77)</span></li>
<li><a href="/archiver/200908/3">August 2009</a><span class="grey"> (73)</span></li>
<li><a href="/archiver/200907/3">July 2009</a><span class="grey"> (49)</span></li>
<li><a href="/archiver/200906/3">June 2009</a><span class="grey"> (31)</span></li>
<li><a href="/archiver/200905/3">May 2009</a><span class="grey"> (48)</span></li>
<li><a href="/archiver/200904/3">April 2009</a><span class="grey"> (31)</span></li>
<li><a href="/archiver/200903/3">March 2009</a><span class="grey"> (27)</span></li>
<li class="see-all last"><a href="/see_all_archives">See all</a></li>
</ul></div> </div>
</div></div> <!-- /block-inner, /block -->
</div></div> <!-- /#sidebar-right-right-inner, /#sidebar-right-right -->
</div> <!-- /#sidebar-right -->
</div></div> <!-- /#main-inner, /#main -->
<div id="footer"><div id="footer-inner" class="region region-footer">
<div id="block-forrester_blogs-8" class="block block-forrester_blogs region-odd odd region-count-1 count-7"><div class="block-inner">
<div class="content">
<div class="disclaimer">Forrester employees use the Web to engage with the marketplace and share expertise. Their activities enrich and inform our products and services. But these are only a component of our research process and don't necessarily reflect the views of the company.</div><ul class="footer-links first"><li class="0 first"><a href="http://www.forrester.com/FactSheet">About Forrester</a></li>
<li class="1"><a href="http://www.forrester.com/careers">Careers</a></li>
<li class="2"><a href="http://www.forrester.com/Briefing">Request a Briefing</a></li>
<li class="3"><a href="http://www.forrester.com/My/Account">My Account</a></li>
<li class="4"><a href="http://www.forrester.com/My/Contacts">Contact Us</a></li>
<li class="5"><a href="http://www.forrester.com/Help">Help</a></li>
<li class="6 last"><a href="http://www.forrester.com/sitemap">Site Map</a></li>
</ul><ul class="footer-links last"><li class="0 first"><a href="http://www.forrester.com/copyright.jsp">Copyright © 2009 - 2010</a></li>
<li class="1"><a href="http://www.forrester.com/Becomeaclient">Money-Back Guarantee</a></li>
<li class="2"><a href="http://www.forrester.com/socialmediapolicy">Social Media Policy</a></li>
<li class="3"><a href="http://www.forrester.com/CitationPolicy">Citation Policy</a></li>
<li class="4"><a href="http://www.forrester.com/PrivacyPolicy">Privacy Policy</a></li>
<li class="5"><a href="http://www.forrester.com/IntegrityPolicy">Integrity Policy</a></li>
<li class="6 last"><a href="http://www.forrester.com/rb/termsOfUse.jsp">Terms of Use</a></li>
</ul> </div>
</div></div> <!-- /block-inner, /block -->
</div></div> <!-- /#footer-inner, /#footer -->
</div> <!-- /#page-inner -->
<!-- /div --> <!-- /#page -->
<!--
core_categoryID = "role_IT";
//--></body>
</html>